The Ashenda Festival is an annual cultural celebration associated with northern Ethiopia especially the Tigray and Amhara regional states. The girls and young women who the festival is for, adorn themselves in dresses called ‘tilfi’ which is a cotton dress ornamented on the front with amazing embroidery from the neck to toe. They also wear their hair in the braided styles that have been developed for ages and ornament themselves in jewellery and Ashenda grass. The length of festival that usually takes place between August – September, varies from three days to one month depending on where in the region it is; shorter in urban areas, longer in rural areas. Customarily, people give them gifts in form of money, food and drinks. This goes on the entire day and throughout the festival period. To close the celebrations the women and girls convene in a central area to drum, dance, sing and socialize.